Ai In Media Buying

Answer

Explores the evolution of media buying from manual platform management to a strategic role emphasizing creativity and data fluency.

Source: Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution on Marketing Operators.

Top episodes

1. 1. Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution

   Marketing Operators

   Explores the evolution of media buying from manual platform management to a strategic role emphasizing creativity and data fluency.

2. 2. E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing

   Marketing Operators

   Covers recent campaign wins, organizational structures, and a specific segment on the AI tools the team is testing for their DTC brands.

3. 3. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   Breaks down platform updates for 2026, including the role of AI assistants like Shopify's Sidekick in the ecosystem.

← Search again on AskThePods