Ai In Media Buying

Answer

Explores the transformation of the media buyer role from manual platform management to strategic oversight in an automated ad landscape.

Source: Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution on Marketing Operators.

Top episodes

1. 1. Is Media Buying Dead? And How We’re Hiring for Culture, Autonomy, and Execution

   Marketing Operators

   Explores the transformation of the media buyer role from manual platform management to strategic oversight in an automated ad landscape.

2. 2. E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing

   Marketing Operators

   The team discusses recent campaign wins, organizational structures, and the specific AI tools they are currently testing in their workflows.

3. 3. Setting 2026 Goals, Incrementality Lessons from BFCM and Amazon Brand Bidding

   Marketing Operators

   Breaks down platform moves for 2026, focusing on Shopify's AI 'Sidekick' and how it impacts data access for operators.

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