Shai Frank discusses why organizational readiness and change management are the primary barriers to successful AI transformation in marketing teams despite high expectations.
Shai Frank discusses why organizational readiness and change management are the primary barriers to successful AI transformation in marketing teams despite high expectations.
IBM's Chris Wong discusses the future of AI and automation in retail, based on a global study of the AI revolution and its practical application.
Matt Sucha discusses the psychology behind consumer decision-making and how e-commerce owners can improve performance by focusing on removing buying barriers.