Agile Marketing Methodologies

Answer

Ulta Beauty's VP of Customer Marketing discusses how the retailer applies agile and lean methodologies to marketing for personalization and loyalty.

Source: How Ulta Embraces 'Agile Marketing' to Deliver Personalized Loyalty on Total Retail Talks.

Top episodes

1. 1. How Ulta Embraces 'Agile Marketing' to Deliver Personalized Loyalty

   Total Retail Talks

   Ulta Beauty's VP of Customer Marketing discusses how the retailer applies agile and lean methodologies to marketing for personalization and loyalty.

2. 2. Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success

   DTC Podcast

   Evan Lee explores creative strategy frameworks and the application of agile marketing methodologies to improve ad performance and data visualization.

3. 3. S13 E11: Marketing, Mega-Catalogs, Mattresses, and More (with Jared Brody, EVP Marketing at Resident + Ashley Furniture)

   Limited Supply

   Marketing leader Jared Brody discusses managing growth by applying agile methodologies to marketing processes for increased speed and flexibility.

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