Peter Sherman of Omnicom discusses the trend of agency consolidation and his strategy to connect rather than collapse diverse agencies.
Peter Sherman of Omnicom discusses the trend of agency consolidation and his strategy to connect rather than collapse diverse agencies.
iCrossing's Anne Bologna analyzes the wave of agency mergers and the pressure on agencies as brands bring more marketing in-house.
MullenLowe Group CEO Alex Leikikh argues that the agency world is shrinking due to oversupply and discusses the necessity of mergers.