Omnicom's Peter Sherman explains the strategic shift toward connecting agencies within holding companies to improve client solutions and reduce silos.
Omnicom's Peter Sherman explains the strategic shift toward connecting agencies within holding companies to improve client solutions and reduce silos.
A recap of the biggest trends in marketing, focusing on agency consolidation and the evolution of marketing as a business driver.
iCrossing's Anne Bologna analyzes the fallout of big agency mergers like Wunderman Thompson and how they impact the industry's talent war.