Omnicom's Peter Sherman explains why holding companies are consolidating agencies to create less siloed, more efficient structures for clients.
Omnicom's Peter Sherman explains why holding companies are consolidating agencies to create less siloed, more efficient structures for clients.
A comprehensive recap of the agency consolidation trend, discussing why agencies are merging to achieve scale and acquire new capabilities.
The CEO of VMLY&R discusses the strategic merger of two massive agencies and the broader trend of industry consolidation.