Omnicom EVP Peter Sherman discusses the wave of agency consolidations and how holding companies are trying to integrate diverse agency disciplines without losing their individual agility.
Omnicom EVP Peter Sherman discusses the wave of agency consolidations and how holding companies are trying to integrate diverse agency disciplines without losing their individual agility.
VMLY&R CEO Jon Cook explains the merger between a digital shop and a legacy agency, detailing how it fits into WPP's plan for a less siloed, more efficient holding company.
A recap of major marketing themes, focusing on how agency consolidation became a driver for business efficiency and market share growth.