This episode recaps the significant marketing trends of 2018, highlighting marketing
Key takeaways
Marketing transitioned from a cost center to a critical revenue driver in 2018; leverage data and analytics to demonstrate marketing ROI and strategic business impact.
Agency consolidation offers brands broader service offerings and greater efficiency; evaluate integrated solutions from consolidated agencies for comprehensive marketing needs.
Marketers must understand data analytics and customer behavior to prove business impact; focus on KPIs that directly link marketing efforts to sales and profitability.
The role of the CMO has expanded to encompass broader business strategy; align marketing leadership with overall corporate objectives to drive strategic decision-making.
Technology and data are pivotal in marketing strategies; adopt advanced MarTech stacks and analytical techniques to measure effectiveness and secure competitive advantage.
On this episode of the Making Marketing by Digiday, we recap the big themes that emerged for marketers this year, from agency consolidation to marketing evolving as a driver of business.
Marketing transitioned from a cost center to a critical revenue driver in 2018; leverage data and analytics to demonstrate marketing ROI and strategic business impact.
What does this episode say about paid acquisition?
Agency consolidation offers brands broader service offerings and greater efficiency; evaluate integrated solutions from consolidated agencies for comprehensive marketing needs.
What does this episode say about finance & fundraising?
Marketers must understand data analytics and customer behavior to prove business impact; focus on KPIs that directly link marketing efforts to sales and profitability.
What does this episode say about founder & leadership?
The role of the CMO has expanded to encompass broader business strategy; align marketing leadership with overall corporate objectives to drive strategic decision-making.
What does this episode say about brand & content?
Technology and data are pivotal in marketing strategies; adopt advanced MarTech stacks and analytical techniques to measure effectiveness and secure competitive advantage.
