Yash Chavan, founder of SATHI, discusses fixing affiliate tracking and fraud for Shopify brands, focusing on incremental revenue and attribution accuracy.
Yash Chavan, founder of SATHI, discusses fixing affiliate tracking and fraud for Shopify brands, focusing on incremental revenue and attribution accuracy.
Explores the $9,000 affiliate fraud problem many Shopify brands face and how specific tracking software like Sathi helps identify non-incremental sales.
Noah Tucker of Social Snowball discusses turning customers into affiliates using software that tracks sales through codes and UTM links.