Most Shopify brands are unknowingly losing thousands to affiliate fraud and inaccurate commission tracking. This episode exposes how to identify non-incremental sales and provides a 3-step audit to protect your profits, purge inactive affiliates, and scale true performers. A must-listen for optimizing your affiliate marketing spend.
Key takeaways
Implement post-purchase surveys to accurately attribute sales that click tracking misses and identify true influencer impact.
Don't blindly trust affiliate dashboards; critically analyze data to determine if sales are genuinely incremental or would have occurred anyway.
Conduct a 3-step audit for your affiliate program: scan for fraudulent claims, purge inactive or underperforming affiliates, and double down on those driving true incremental growth.
Distinguish between incentivized sales and incremental sales to avoid paying commissions on purchases that were already likely to happen.
A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're likely overpaying too.In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down:Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you'd already closeThe post-purchase survey method that surfaces influencer-driven sales your click tracking misses entirelyA 3-step audit for $1M+ Shopify brands: scan for fraud, purge inactive affiliates, double down on high performersWhether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week.📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-456/Connect with us:🐦 Twitter: https://twitter.com/stevenhutt💼 LinkedIn: https://www.linkedin.com/in/shutt/📘 Facebook: https://www.facebook.com/thrivingwithshopify ]]>
What does this episode say about paid acquisition?
Implement post-purchase surveys to accurately attribute sales that click tracking misses and identify true influencer impact.
What does this episode say about shopify & ecommerce platforms?
Don't blindly trust affiliate dashboards; critically analyze data to determine if sales are genuinely incremental or would have occurred anyway.
What does this episode say about analytics & attribution?
Conduct a 3-step audit for your affiliate program: scan for fraudulent claims, purge inactive or underperforming affiliates, and double down on those driving true incremental growth.
What does this episode say about paid acquisition?
Distinguish between incentivized sales and incremental sales to avoid paying commissions on purchases that were already likely to happen.
