Kelsey Eyers and Lori Lefcourt discuss the fundamental differences between affiliate and influencer marketing and how to leverage each for brand growth.
Kelsey Eyers and Lori Lefcourt discuss the fundamental differences between affiliate and influencer marketing and how to leverage each for brand growth.
Founder of Afluencer Brett Owens explains the myths and truths of influencer marketing and how it differs from and overlaps with affiliate programs.
Steve Chou and Toni Herrbach discuss 2024 ecommerce trends, including key takeaways from seller roundtables regarding affiliate vs. influencer tactics.