The Difference Between Affiliates and Influencers | Kelsey Eyers & Lori Lefcourt | Rexxy | Bonus Ep
Honest Ecommerce · with Kelsey Eyers & Lori Lefcourt · December 22, 2022 · 22 min
Summary
This episode clarifies the often-confused lines between affiliate and influencer marketing, offering ecommerce operators a tactical breakdown of each. Learn how to strategically leverage both for customer acquisition, understanding the nuances of how Kelsey Eyers and Lori Lefcourt built their brands using these channels and how their platform, Rexxy, helps businesses do the same. This is a must-listen for anyone looking to optimize their marketing spend and scale through partnerships.
Key takeaways
Affiliate marketing focuses on performance-based compensation, driving sales or leads, whereas influencer marketing prioritizes brand awareness and engagement through content creators. Understanding this distinction is crucial for setting appropriate campaign goals and compensation structures.
Building a successful affiliate program requires a clear strategy for recruitment, commission structures, and ongoing management. Rexxy offers tools and resources to streamline this process, including a self-implementation option and an upcoming tracking software.
Niching down your marketing efforts and clearly defining your value proposition can significantly enhance effectiveness, as demonstrated by the guests’ own entrepreneurial journeys and the success of their clients with affiliate marketing.
The episode highlights the strategic advantage of organic affiliate marketing programs in achieving scalable growth, drawing parallels to how both Kelsey and Lori successfully grew their initial ventures. Consider how to integrate organic affiliate strategies into your acquisition model.
Successful affiliate marketing can generate a high ROI and lower Customer Acquisition Cost (CAC) compared to other channels, making it a critical component for sustainable ecommerce growth.
Kelsey started her first brand, Sweat CBD in 2018 which she grew using affiliate marketing. She then went on to freelance her affiliate marketing services and eventually built a full service agency called BossBoxx. Lori started her career on Wall Street and then went on to launch a brand called Unicreamer and also take her experience to the agency world. Lori and Kelsey were introduced by Chris Harder after both joining his mastermind. Shortly after they started working together they realized that they had very similar goals and interests and both had a passion for helping brands. They decided to join forces and work together to help product based businesses start, launch & scale. After about a year of working together, they started to realize that affiliate marketing was bringing their clients the best results. They had a dream to help brands large and small build organic affiliate marketing programs that could help them scale the way affiliates helped both of their brands in the past, and Rexxy was born. Rexxy is an affiliate marketing hub where companies of all sizes can find tools and resources to design, launch, and scale a high-converting affiliate marketing program. While they continue to grow their agency, the Rexxy team is also gearing up to design and launch an affiliate tracking software in 2023.In This Conversation We Discuss: [00:00] Intro[01:31] Clients that Rexxy works with[02:40] Affiliate marketing vs influencer marketing[04:08] How Kelsey & Lori started with affiliate marketing[06:25] Is Kelsey’s CBD brand still around?[07:26] Pivoting 101[08:16] Niching down and adding value[09:01] Rexxy’s self-implementation option[10:29] Why Rexxy created their playbook[11:02] The evolution to an enterprise option[12:18] Affiliate and paid media is a hard comparison[12:53]
What does this episode say about paid acquisition?
Affiliate marketing focuses on performance-based compensation, driving sales or leads, whereas influencer marketing prioritizes brand awareness and engagement through content creators. Understanding this distinction is crucial for setting appropriate campaign goals and compensation structures.
What does this episode say about influencer & creator?
Building a successful affiliate program requires a clear strategy for recruitment, commission structures, and ongoing management. Rexxy offers tools and resources to streamline this process, including a self-implementation option and an upcoming tracking software.
What does this episode say about brand & content?
Niching down your marketing efforts and clearly defining your value proposition can significantly enhance effectiveness, as demonstrated by the guests’ own entrepreneurial journeys and the success of their clients with affiliate marketing.
What does this episode say about analytics & attribution?
The episode highlights the strategic advantage of organic affiliate marketing programs in achieving scalable growth, drawing parallels to how both Kelsey and Lori successfully grew their initial ventures. Consider how to integrate organic affiliate strategies into your acquisition model.
What does this episode say about paid acquisition?
Successful affiliate marketing can generate a high ROI and lower Customer Acquisition Cost (CAC) compared to other channels, making it a critical component for sustainable ecommerce growth.
