Advertising Channel Diversification

Answer

Jake Madoff discusses the strategy and necessity of moving marketing spend off Amazon to build direct customer relationships and diversify risk.

Source: Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306 on Amazon Legends Podcast.

Top episodes

1. 1. Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306

   Amazon Legends Podcast

   Jake Madoff discusses the strategy and necessity of moving marketing spend off Amazon to build direct customer relationships and diversify risk.

2. 2. Spending More, Making the Same? Here's Why

   Ecommerce Playbook

   An exploration of why e-commerce brands see diminishing returns and how channel diversification and media spend allocation can address these inefficiencies.

3. 3. How to 2x Your A/B Testing Output Without More Budget

   Marketing Operators

   Michael Ting joins the hosts to discuss channel expansion playbooks and common mistakes brands make when trying to diversify their advertising.

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