Adtech

Answer

Hosts discuss the technical side of ad creative analytics and leveraging AI-powered marketing mix models to optimize and scale ad spend.

Source: E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads on Marketing Operators.

Top episodes

1. 1. E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads

   Marketing Operators

   Hosts discuss the technical side of ad creative analytics and leveraging AI-powered marketing mix models to optimize and scale ad spend.

2. 2. What DTC Can Learn From Enterprise Media - with JMo, VaynerMedia

   Marketing Operators

   VaynerMedia's Head of Investment discusses large-scale media buying, retail media networks, and the technical complexities of enterprise-level ad spending.

3. 3. E027: How We Set Goals, Attribution Limitations and KPIs for Growth

   Marketing Operators

   A deep dive into the measurement side of advertising, covering attribution limitations, incrementality testing, and setting growth KPIs.

← Search again on AskThePods