AI-Driven Media Management, with Gigi and Amazon Ads (Part 2) | EMARKETER Miniseries

Behind the Numbers: an EMARKETER Podcast · with Adam Epstein · December 23, 2025 · 19 min

Summary

This episode explores how AI is revolutionizing media management, focusing on practical applications with Amazon Ads. It demystifies AI innovation for non-technical leaders, offering actionable strategies to integrate AI into media buying, planning, and creative production, ultimately enhancing full-funnel advertising effectiveness.

Key takeaways

• Understand that effective AI integration in media management involves understanding core AI building blocks (machine learning, NLP) even for non-technical leaders.
• Leverage Amazon Ads for AI-driven media management by integrating their ad tech for enhanced data sharing, campaign execution, and performance measurement across the full funnel.
• Prioritize generative AI for creating ad copy, visuals, and video assets to personalize and scale creative production at each stage of the customer journey.
• Focus on AI to improve campaign measurement and attribution, ensuring more sophisticated analysis of marketing touchpoints and increased ROI.
• Implement AI for audience targeting and segmentation using first-party data to reach highly relevant audiences across Amazon’s extensive network, including Prime Video and Twitch.

Themes

Topics covered

Episode description

On today’s EMARKETER Miniseries—AI-Driven Media Management—we explore the core building blocks of AI innovation, what partnering with Amazon Ads looks like in practice, and advice for leaders or teams who don’t come from technical backgrounds but need to build or use AI systems. EMARKETER Senior Director of Content Jeremy Goldman speaks with Adam Epstein, co-founder and CEO of Gigi. Listen everywhere you find podcasts, and watch on YouTube and Spotify. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ai-driven-media-management-with-gigi-amazon-ads-part-2-emarketer-miniseries © 2025 EMARKETER Amazon Ads offers full-funnel advertising solutions to help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers to highly relevant audiences through first-party insights; extensive reach across premium content like Prime Video, Twitch, and third-party publishers; the ability to connect and directly measure campaign tactics across awareness, consideration, and conversion; and generative AI to deliver appropriate creative at each step. Amazon Ads helps advertisers reach an average monthly ad-supported audience of more than 300 million in the U.S. across Amazon's owned and operated properties and third-party publishers.

Related episodes

• Upsells & Cross-Sells: Increase Revenue Through AOV Optimisation By Nick Trueman— Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
• 329: 3 Things You Must Know Before You Take a Business Loan— The Ecommerce Roadmap
• Get Found in ChatGPT and Claude, Not Just Google: The Content-Led Growth Playbook— eCommerce Fastlane
• #757 -Inside A 9-Figure K-Beauty Brand— Serious Sellers Podcast
• #1085: The five biggest developments in Amazon reselling right now— Silent Sales Machine Radio
• Hint's Refreshed Positioning Taps Into Hydration as a Cultural Movement— Total Retail Talks

Frequently asked about this episode

What does this episode say about ai & automation?

Understand that effective AI integration in media management involves understanding core AI building blocks (machine learning, NLP) even for non-technical leaders.

What does this episode say about paid acquisition?

Leverage Amazon Ads for AI-driven media management by integrating their ad tech for enhanced data sharing, campaign execution, and performance measurement across the full funnel.

What does this episode say about brand & content?

Prioritize generative AI for creating ad copy, visuals, and video assets to personalize and scale creative production at each stage of the customer journey.

What does this episode say about analytics & attribution?

Focus on AI to improve campaign measurement and attribution, ensuring more sophisticated analysis of marketing touchpoints and increased ROI.

What does this episode say about ai & automation?

Implement AI for audience targeting and segmentation using first-party data to reach highly relevant audiences across Amazon’s extensive network, including Prime Video and Twitch.

Listen

Listen on Apple PodcastsShow website