Ad Spend Benchmarks

Answer

Analyzes data from $1.6B in total ad spend to evaluate if platform bid controls like tROAS and tCPA actually deliver on their promises.

Source: We Analyzed $1.5 Billion in Meta Spend. Here's What We Found. on Ecommerce Playbook.

Top episodes

1. 1. We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

   Ecommerce Playbook

   Analyzes data from $1.6B in total ad spend to evaluate if platform bid controls like tROAS and tCPA actually deliver on their promises.

2. 2. E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing

   The EcomCrew Ecommerce Podcast

   Julian Timings shares trends in Amazon PPC, including average TACOs and the effectiveness of video vs. traditional search ads in the current market.

3. 3. Google Ads: CTC's Complete Playbook

   Ecommerce Playbook

   A deep dive into Google Ads frameworks for high-growth brands, featuring specific incrementality-adjusted ROAS benchmarks for brand vs. non-brand search.

← Search again on AskThePods