Ad Spend Benchmarks

Answer

Julian Timings discusses modern Amazon PPC strategies and shares benchmarks for TACOS and video advertising profitability in 2024.

Source: E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing on The EcomCrew Ecommerce Podcast.

Top episodes

1. 1. E572: AI vs. Traditional Sellers - How Fast the Gap Is Growing

   The EcomCrew Ecommerce Podcast

   Julian Timings discusses modern Amazon PPC strategies and shares benchmarks for TACOS and video advertising profitability in 2024.

2. 2. Google Ads: CTC's Complete Playbook

   Ecommerce Playbook

   A breakdown of the Google Ads framework, featuring specific incrementality-adjusted ROAS (iROAS) benchmarks for brand and non-brand campaigns.

3. 3. Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

   DTC Podcast

   Explains why Meta ROAS dropped by 40% due to attribution changes and how brands should adjust their performance expectations and KPIs.

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