Jeromy Sonne, a fraud detection expert, discusses the complex world of ad fraud, including bots, scams, and money laundering, and how advertisers can protect their spend.
Jeromy Sonne, a fraud detection expert, discusses the complex world of ad fraud, including bots, scams, and money laundering, and how advertisers can protect their spend.
Ashvin Melwani of Obvi explains how they fixed 'Meta Pixel Poisoning' and recovered performance, addressing a specific technical form of ad and data manipulation.
Claire Atkin and Nandini Jammi discuss brand safety and the ethical side of ad placement, focusing on avoiding misinformation and fraudulent content platforms.