Retail Remix · with Claire Atkin and Nandini Jammi · August 10, 2020 · 36 min
Summary
The expansion of the digital media landscape has led to a critical problem where advertising dollars inadvertently fund misinformation and hateful content. This episode dives into how brands can vet ad placements, understand audience behavior in a broader context, and ensure their ad spend supports ethical practices, thereby protecting brand reputation and fostering a responsible online ecosystem.
Key takeaways
Audit your ad placements rigorously to ensure brand safety and avoid inadvertently funding misinformation or hateful content.
Implement a vetting process for advertising platforms and publishers to assess their content moderation policies and track record.
Understand the full context of your audience's online behavior, not just where they click, to make informed decisions about ad placements.
Prioritize brand reputation by aligning ad spend with ethical considerations and supporting platforms that uphold responsible content standards.
Explore tools and services, like Check My Ads, that help identify and avoid problematic websites and apps for ad placements.
Businesses use advertising to get their products and messages in front of consumers as they browse the web. However, the expansion of the media landscape and the emergence of platforms that spread hateful messages and misinformation are forcing marketing teams to take a firm look at where their money is going. Claire Atkin and Nandini Jammi, Co-Founders of Check My Ads, connected over their passion for calling out media misinformation and brands that are advertising on these platforms. Their new venture is poised to help marketers and advertisers understand the full context of their audiences' behaviors and ensure their dollars don't get in the wrong hands.
