Explores brand safety and ethical advertising by looking at where ad money goes, specifically focusing on misinformation and the platforms that spread it.
Explores brand safety and ethical advertising by looking at where ad money goes, specifically focusing on misinformation and the platforms that spread it.
Details how the brand Obvi dealt with 'Pixel Poisoning' on Meta, a form of data-driven ad interference, to recover their advertising performance.
Discusses the serious impact of fraud on Shopify brands, focusing on the balance between preventing fraudulent transactions and avoiding false positives.