This episode focuses on fixing declining Facebook ad performance and introduces the Marketing Efficiency Ratio (MER) as a key metric for measuring total ad spend effectiveness.
This episode focuses on fixing declining Facebook ad performance and introduces the Marketing Efficiency Ratio (MER) as a key metric for measuring total ad spend effectiveness.
An analysis of Retail Media Networks (RMNs), debating their actual efficiency versus the hype, and how specific ad formats perform across different platforms.
A recap of Black Friday Cyber Monday performance, specifically analyzing data on acquisition efficiency, rising ad costs, and net profitability in 2025-2026.