Shopify's director of product and Eric Seufert discuss expert tips for reaching customers efficiently across multiple channels and optimizing the marketing funnel.
Shopify's director of product and Eric Seufert discuss expert tips for reaching customers efficiently across multiple channels and optimizing the marketing funnel.
Branden Moskwa explains the Customer Profit Ratio to help businesses allocate budgets to the most profitable acquisition channels.
Explores how to identify which marketing channels are driving growth using Google Analytics reports and conversion path analysis.