To truly understand which marketing efforts drive revenue for your eCommerce business, you need to go beyond basic Shopify reports. This episode reveals the 3 most crucial Google Analytics reports for mapping your customer’s journey, attributing sales to specific channels, and optimizing your marketing spend for maximum ROI.
You spend so much time marketing your eCommerce business, but how do you know if those efforts are actually paying off? In this week’s BIZ BITE episode I’m sharing 3 super powerful reports available in Google Analytics that will help you better understand your customer’s journey and which marketing channels are actually driving revenue for your business. If you just cringed when I said Google Analytics I encourage you to stick with me because it’s a powerful tool you need to understand if you want to to be a successful eCommerce CEO. And don’t worry, I’m breaking down what to look for and even have something special for you to help you learn the platform. What You’ll Learn The 3 most important reports to understand your marketing efforts Why Shopify reports aren’t enough Why it’s important to understand all the steps your customer takes before quitting a marketing method Links Mentioned Google Analytics Crash Course http://ecommercebadassery.com/data Read the Full Transcript http://eCommerceBadassery.com/114 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery https://instagram.com/ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Learn more about my services… Email Marketing Help: https://ecommercebadassery.com/email-marketing eCommerce Help: https://ecommercebadassery.com/ecommerce-help Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subs