Explores ROI-positive advertising strategies targeting the 95% of shoppers who do not convert on their first visit, focusing on retargeting and long-term brand building.
Explores ROI-positive advertising strategies targeting the 95% of shoppers who do not convert on their first visit, focusing on retargeting and long-term brand building.
A deep dive into incrementality testing, explaining why many brands measure ad success incorrectly and how to identify the true impact of marketing spend.
Features Nick Stoltz from Measured discussing how to use incrementality tests to optimize ecommerce spend and understand the true value of various marketing channels.