In this episode, Zulily's VP of Merchandising, Kerry Gibson-Morris, details how the online retailer effectively targets millennial customers through tailored merchandising strategies. She shares actionable advice for other retailers looking to optimize their merchandising efforts to connect with this crucial demographic, focusing on understanding their unique preferences and behaviors.
Key takeaways
Segment customer base to identify key demographics like millennials and tailor merchandising to their specific preferences.
Leverage data and analytics to understand millennial shopping habits and inform product selection and presentation.
Focus on lifestyle merchandising that resonates with millennial values, such as experiences and authenticity.
Continuously test and iterate merchandising strategies to adapt to evolving millennial trends and preferences.
In episode 149 of Total Retail Talks, Kerry Gibson-Morris, vice president, merchandising, zulily, discusses the merchandising tactics the online retailer of apparel, home goods and other products uses to target specific customer segments, and millennials in particular. In addition to detailing zulily's strategy, Gibson-Morris shares her advice for other retailers looking to optimize their merchandising…
