Kristen is the lead on all things education, retention, and growth-related at Churn Buster. She’s obsessed with creating meaningful customer relationships and showcasing the human side of e-commerce businesses. On this podcast, we talk with Kristen about Retention Based Acquisition. What it is, why it’s important, and how changing your mindset to focus on it makes your store more successful in the long run. To learn more, visit: http://honestecommerce.co Resources: Churn Buster website: churnbuster.io Email Kristen at kristen@churnbuster.io Kristen’s Twitter: @kdlafrance Learn more about how Churn Buster helps Shopify store owners take control over failed payments and improve retention. http://bit.ly/CB-shopify