You Are One Data-Driven Decision Away From Success | Meaghan Connell & AJ Yager | Praxis Metrics
Honest Ecommerce · with Meaghan Connell & AJ Yager · August 3, 2020 · 39 min
Summary
This episode cuts through the complexity of data analysis, demonstrating how e-commerce businesses can leverage big data insights without enterprise-level costs or implementation times. Learn how to escape "spreadsheet hell" by adopting proper naming conventions, strategic data tracking, and business intelligence methodologies to drive significant growth through informed decisions.
Key takeaways
Implement standardized naming conventions across all data sources (campaigns, products, etc.) immediately to ensure data accuracy and ease of analysis.
Prioritize tracking key performance indicators (KPIs) relevant to your specific business goals, rather than getting lost in a sea of metrics.
Transition from manual spreadsheet analysis to business intelligence tools to gain deeper, more efficient insights into customer behavior, sales, and marketing.
Understand that even small to medium-sized businesses can access 'big data' insights at a fraction of the cost and with faster time to value, often through specialized agencies like Praxis Metrics.
Focus on making one data-driven decision, as the episode highlights how a single, well-informed choice can lead to significant breakthroughs and success.
Meaghan And AJ are the founders of Praxis Metrics, a business intelligence agency with a unique advantage to provide big data insights, at a fraction of the cost, and with a much faster time to value for smaller to medium sized businesses. On this podcast, we talk about how to move on from “spreadsheet hell”, the importance of naming conventions, why you should start tracking data now, and so much more! To learn more, visit: honestecommerce.co Resources: Praxis Metric’s website praxismetrics.com Meaghan’s LinkedIn profile linkedin.com/in/meaghanconnell AJ’s LinkedIn profile linkedin.com/in/ajyager Get your free consultation at praxismetrics.com/talk-to-a-data-expert-ecommerce Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a demo! Visit postscript.io/install for a free 30-day trial!
What does this episode say about analytics & attribution?
Implement standardized naming conventions across all data sources (campaigns, products, etc.) immediately to ensure data accuracy and ease of analysis.
What does this episode say about ai & automation?
Prioritize tracking key performance indicators (KPIs) relevant to your specific business goals, rather than getting lost in a sea of metrics.
What does this episode say about founder & leadership?
Transition from manual spreadsheet analysis to business intelligence tools to gain deeper, more efficient insights into customer behavior, sales, and marketing.
What does this episode say about analytics & attribution?
Understand that even small to medium-sized businesses can access 'big data' insights at a fraction of the cost and with faster time to value, often through specialized agencies like Praxis Metrics.
What does this episode say about analytics & attribution?
Focus on making one data-driven decision, as the episode highlights how a single, well-informed choice can lead to significant breakthroughs and success.
