This episode introduces the
Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search and social and now AI. Just remember that tomorrow could be something else altogether. You don’t want to chase channels. You want a strategy that works no matter what. And that’s what the “Hub and Spoke” and “CORE” methodologies are all about. The CORE Methodology is a framework for choosing the right channels to market your company. Your “Hub and Spoke” is about how you use those channels — the spokes — to grow your hub (website, CRM, community). Together, both work to ensure you win no matter what. This Foundation episode of Digital Reset with Tim Peter breaks down what you need to know so you can win no matter what happens with AI' or whatever comes next. Key Insights for Marketing Strategy Leaders Navigating the Shift to AI The spoke tax has expanded. When the original episode was recorded, your concern was Google’s algorithm changes. Today, it extends to zero-click AI search, ChatGPT ads, and soci