Why You Shouldn’t Corrupt Your Email List | Kerrigan Behrens | Sagely Naturals
Honest Ecommerce · with Kerrigan Behrens · June 6, 2022 · 31 min
Summary
This episode features Kerrigan Behrens, co-founder of Sagely Naturals, a CBD wellness brand. She shares her journey from identifying an unmet need in the CBD market to successfully launching and scaling a brand in a challenging 'vice' category. The discussion emphasizes the importance of direct customer feedback, agile product development, and strategic marketing when operating in regulated or new verticals, particularly highlighting the value of email marketing and building strong customer relationships.
Key takeaways
Leverage immediate and real-time customer feedback to validate product-market fit and inform early-stage product development, especially when entering new markets.
Don't be afraid to pivot your business idea if a more compelling opportunity arises that aligns with your passion and has a clearer path to market entry and funding.
Prioritize building a direct relationship with your customers through channels like email, especially when operating in industries with marketing restrictions on traditional platforms.
Embrace "non-scalable" activities in the early stages to deeply understand your customers and build genuine connections that can inform future growth strategies.
Experiment with creative digital media strategies beyond traditional platforms like Facebook and Google to reach target audiences in restricted categories.
On this podcast, we talk about how Kerrigan and her co-founder processed their pivot towards CBD, the value of getting real-time feedback, why you should be careful of agencies that “help” cannabis brands, and so much more!
Leverage immediate and real-time customer feedback to validate product-market fit and inform early-stage product development, especially when entering new markets.
What does this episode say about email & sms?
Don't be afraid to pivot your business idea if a more compelling opportunity arises that aligns with your passion and has a clearer path to market entry and funding.
What does this episode say about founder & leadership?
Prioritize building a direct relationship with your customers through channels like email, especially when operating in industries with marketing restrictions on traditional platforms.
What does this episode say about brand & content?
Embrace "non-scalable" activities in the early stages to deeply understand your customers and build genuine connections that can inform future growth strategies.
What does this episode say about dtc strategy?
Experiment with creative digital media strategies beyond traditional platforms like Facebook and Google to reach target audiences in restricted categories.
