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Why West Elm is Entering the Hotel Business

Total Retail Talks · November 21, 2016 · 9 min

Summary

West Elm announced this week that it will be opening a boutique hotel in Portland, Maine, the retailer's sixth such property scheduled to open in the next two-and-a-half years. Other hotels are scheduled for Detroit; Minneapolis; Savannah, Ga.; Oakland, Calif.; and Indianapolis. The hotels will essentially serve as massive showrooms for the furniture and home…

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