Wayfair's Director of R&D, Shrenik Sadalgi, reveals why the home goods giant is partnering with competitors in the Khronos 3D Commerce Working Group. This episode unveils Wayfair's strategy to overcome adoption hurdles for 3D, AR, and VR technologies in e-commerce by establishing universal standards. Learn how Wayfair is already leveraging 3D content, tracking its effectiveness, and planning for its future impact on the business, offering crucial insights for retailers looking to future-proof their customer experiences.
Key takeaways
Universal standards are crucial for widespread 3D, AR, and VR adoption; retailers should consider participating in or monitoring initiatives like the Khronos 3D Commerce Working Group to shape the future of immersive commerce.
Even with cutting-edge tech, consumer familiarity is a barrier. Retailers introducing 3D content must also invest in educating users and simplifying interaction to drive engagement.
Analyze behavioral differences between mobile and desktop users with 3D content to optimize the experience across platforms. Wayfair tracks this to inform its development.
Actively explore new use cases for 3D technology beyond basic product visualization. Wayfair's R&D focus implies significant ROI potential in varied applications.
Collaboration with competitors on foundational technology (like 3D standards) can accelerate industry-wide progress that benefits all participants, even direct rivals, by expanding the overall market and consumer comfort.
In episode 266 of Total Retail Talks, Joe Keenan interviews Shrenik Sadalgi, director of research and development at Wayfair, and chair of the Khronos 3D Commerce Working Group. Listen in as Sadalgi discusses why he thinks 3D content has yet to gain widespread adoption among retailers, how consumers aren't yet used to interacting with 3D content…
What does this episode say about retail & omnichannel?
Universal standards are crucial for widespread 3D, AR, and VR adoption; retailers should consider participating in or monitoring initiatives like the Khronos 3D Commerce Working Group to shape the future of immersive commerce.
What does this episode say about brand & content?
Even with cutting-edge tech, consumer familiarity is a barrier. Retailers introducing 3D content must also invest in educating users and simplifying interaction to drive engagement.
What does this episode say about ai & automation?
Analyze behavioral differences between mobile and desktop users with 3D content to optimize the experience across platforms. Wayfair tracks this to inform its development.
What does this episode say about conversion & cro?
Actively explore new use cases for 3D technology beyond basic product visualization. Wayfair's R&D focus implies significant ROI potential in varied applications.
What does this episode say about retail & omnichannel?
Collaboration with competitors on foundational technology (like 3D standards) can accelerate industry-wide progress that benefits all participants, even direct rivals, by expanding the overall market and consumer comfort.
