This episode emphasizes the critical role of organic revenue for sustainable ecommerce growth, contrasting it with the often volatile nature of paid acquisition. It highlights Common Thread Collective's strategic shift to integrate SEO services, and introduces Travis Biechele, their new Director of SEO, detailing his innovative approach and commitment to demonstrating tangible revenue outcomes from organic efforts. Ecommerce operators will learn why a strong organic foundation is essential for long-term stability and how it can positively impact the efficacy of paid media.
Key takeaways
Organic revenue provides the most stable foundation for long-term ecommerce growth, reducing dependency on inconsistent paid channels.
When implementing SEO, prioritize tracking revenue generated from net new pages created through SEO efforts to demonstrate direct ROI.
Be prepared to invest in a longer time horizon for SEO results compared to paid media; consistent effort over months is key for substantial organic growth.
Proactively address technical SEO barriers by either acquiring necessary skills internally (like learning Shopify Liquid) or collaborating closely with development teams to ensure fixes can be implemented.
Integrate SEO strategy to support paid media efficacy; increased organic visibility across customer touchpoints improves overall conversion rates.
In this episode of the eCommerce Playbook Podcast, we're diving deep into why organic revenue is essential for sustainable growth. Richard and Taylor are joined by Travis Biechele, the brand-new Director of SEO at CTC.
They discuss the strategic reasons behind CTC's shift towards SEO and how we're leveraging organic growth to build a stable revenue foundation for our clients. Learn about Travis's journey from a random tweet to becoming CTC's SEO Director. Hear about his innovative approach and dedication to driving results, and find out why he's the perfect fit for leading our SEO efforts.
Show Notes:
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Frequently asked about this episode
What does this episode say about organic & seo?
Organic revenue provides the most stable foundation for long-term ecommerce growth, reducing dependency on inconsistent paid channels.
What does this episode say about founder & leadership?
When implementing SEO, prioritize tracking revenue generated from net new pages created through SEO efforts to demonstrate direct ROI.
What does this episode say about dtc strategy?
Be prepared to invest in a longer time horizon for SEO results compared to paid media; consistent effort over months is key for substantial organic growth.
What does this episode say about organic & seo?
Proactively address technical SEO barriers by either acquiring necessary skills internally (like learning Shopify Liquid) or collaborating closely with development teams to ensure fixes can be implemented.
What does this episode say about organic & seo?
Integrate SEO strategy to support paid media efficacy; increased organic visibility across customer touchpoints improves overall conversion rates.
