Office Depot's Chief Retail Officer, Kevin Moffitt, reveals the strategic imperative behind their pivot from a B2C office supplier to a B2B services powerhouse. This episode details how Office Depot is transforming its brick-and-mortar stores into essential hubs for business service delivery, customer acquisition, and customized solutions, proving physical retail is vital for integrated B2B strategies. Ecommerce operators will learn how to reimagine their physical assets and leverage brand history for significant business model shifts.
Key takeaways
Office Depot is repurposing its physical stores from transactional retail spaces to service consultation hubs and fulfillment points for business solutions.
The company leverages its decades of direct interaction with small and medium-sized businesses to inform and develop relevant B2B service offerings.
Office Depot’s historical understanding of operational needs and pain points, gained through its retail channels, is crucial for shaping its new service-centric approach.
Brick-and-mortar locations are being reinforced as integral parts of the B2B service delivery strategy, not phased out, to enhance customer acquisition and service delivery.
Office Depot’s transformation demonstrates leveraging existing infrastructure and brand recognition to expand into a broader range of business services beyond traditional product sales.
In episode 235 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Moffitt, chief retail officer at Office Depot. Listen in as Moffitt discusses Office Depot’s transformation from a B-to-C office supplies retailer to a business services platform, why the brand is making this transition, and how the brand's history plays into that decision. Moffitt shares…
What does this episode say about retail & omnichannel?
Office Depot is repurposing its physical stores from transactional retail spaces to service consultation hubs and fulfillment points for business solutions.
What does this episode say about brand & content?
The company leverages its decades of direct interaction with small and medium-sized businesses to inform and develop relevant B2B service offerings.
What does this episode say about founder & leadership?
Office Depot’s historical understanding of operational needs and pain points, gained through its retail channels, is crucial for shaping its new service-centric approach.
What does this episode say about retail & omnichannel?
Brick-and-mortar locations are being reinforced as integral parts of the B2B service delivery strategy, not phased out, to enhance customer acquisition and service delivery.
What does this episode say about retail & omnichannel?
Office Depot’s transformation demonstrates leveraging existing infrastructure and brand recognition to expand into a broader range of business services beyond traditional product sales.
