What You Can Get Done Before Black Friday 2024 | Shawn Khemsurov | Electric Eye
Honest Ecommerce
· with Shawn Khemsurov
· August 26, 2024
· 36 min
Summary
To maximize Black Friday/Cyber Monday (BFCM) sales, ecommerce operators should prioritize high-impact, achievable changes to their Shopify stores rather than undertaking major redesigns. Focus on simplifying offers, optimizing the gifting experience, and enhancing site performance to convert holiday traffic effectively.
Key takeaways
Don't attempt a full website redesign or migration before BFCM; prioritize impactful, smaller changes that can be implemented quickly.
Simplify your Black Friday/Cyber Monday offers with clear, sitewide percentage-off discounts to avoid customer confusion and increase conversion rates.
Optimize your gift card functionality, leveraging Shopify's built-in features for scheduled delivery and personalization, or consider apps like Cavallo for advanced options.
Implement direct gift sending and product bundling strategies, utilizing data to create relevant bundles that encourage higher average order values.
Improve site performance by refining image optimization, code efficiency, and mobile navigation, ensuring a seamless experience for holiday shoppers.
Utilize AIDA principles for compelling landing pages and strategically place pre/post-purchase upsells to boost revenue without being intrusive.
On this episode of Honest Ecommerce, we have Shawn Khemsurov. Shawn is the Co-Founder of Electric Eye, our Shopify expert design and development agency, and a Partner at Feel–a brand studio where art meets commerce.
We talk about prioritizing impactful changes before Black Friday, optimizing sales with early split tests, creating custom landing pages for holiday marketing, and so much more!
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Don't attempt a full website redesign or migration before BFCM; prioritize impactful, smaller changes that can be implemented quickly.
What does this episode say about gifting & bundling?
Simplify your Black Friday/Cyber Monday offers with clear, sitewide percentage-off discounts to avoid customer confusion and increase conversion rates.
What does this episode say about holiday sales strategy?
Optimize your gift card functionality, leveraging Shopify's built-in features for scheduled delivery and personalization, or consider apps like Cavallo for advanced options.
What does this episode say about website performance?
Implement direct gift sending and product bundling strategies, utilizing data to create relevant bundles that encourage higher average order values.
What does this episode say about conversion rate optimization?
Improve site performance by refining image optimization, code efficiency, and mobile navigation, ensuring a seamless experience for holiday shoppers.
