What You Can Get Done Before Black Friday 2024 | Shawn Khemsurov | Electric Eye
Honest Ecommerce · with Shawn Khemsurov · August 26, 2024 · 36 min
Summary
To win Black Friday 2024, DTC brands must act now. This episode emphasizes simplifying offers like percentage-off sales and leveraging gifting features within Shopify, rather than attempting major site overhauls. Focus on optimizing existing assets and strategic merchandising to maximize Q4 conversions.
Key takeaways
Prioritize simple, clear offers (e.g., percentage off site-wide) over complex, daily deals to avoid customer confusion and ensure easy communication.
Leverage Shopify's enhanced gift card features (scheduling, personalization) and explore apps like Gavalo for advanced gifting options to capitalize on holiday shopping.
Create "gift guides" as blog posts or collections within Shopify (e.g., "Gifts under $50," "Gifts for Her") to simplify purchasing decisions for gift-givers.
Implement product bundles, identifying frequently bought-together items. Utilize Shopify's native bundling or apps like Fast Bundle Product, keeping options concise to avoid overwhelming customers.
Develop custom landing page templates within Shopify 2.0 themes for specific Black Friday offers or best-selling products to optimize ad spend and clearly communicate deals.
On this episode of Honest Ecommerce, we have Shawn Khemsurov. Shawn is the Co-Founder of Electric Eye, our Shopify expert design and development agency, and a Partner at Feel–a brand studio where art meets commerce. We talk about prioritizing impactful changes before Black Friday, optimizing sales with early split tests, creating custom landing pages for holiday marketing, and so much more!
Prioritize simple, clear offers (e.g., percentage off site-wide) over complex, daily deals to avoid customer confusion and ensure easy communication.
What does this episode say about conversion & cro?
Leverage Shopify's enhanced gift card features (scheduling, personalization) and explore apps like Gavalo for advanced gifting options to capitalize on holiday shopping.
What does this episode say about shopify & ecommerce platforms?
Create "gift guides" as blog posts or collections within Shopify (e.g., "Gifts under $50," "Gifts for Her") to simplify purchasing decisions for gift-givers.
What does this episode say about dtc strategy?
Implement product bundles, identifying frequently bought-together items. Utilize Shopify's native bundling or apps like Fast Bundle Product, keeping options concise to avoid overwhelming customers.
What does this episode say about dtc strategy?
Develop custom landing page templates within Shopify 2.0 themes for specific Black Friday offers or best-selling products to optimize ad spend and clearly communicate deals.
