What Retailers Need to Know About Generation Z

Total Retail Talks · January 20, 2017 · 17 min

Summary

In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which…

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