Vineyard Vines Uses a Data Analytics Solution to Drive Effective Marketing

Total Retail Talks · May 13, 2019 · 10 min

Summary

In episode 195 of Total Retail Talks, Joe Keenan interviews Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines, a clothing and accessories retailer founded in Massachusetts. Listen in as they discuss how Vineyard Vines’ use of an analytics tool has enabled the brand to obtain a single view of its customer across…

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