U.S. Polo Assn. Uses Influencer Marketing to Increase Awareness, Engagement, Sales

Total Retail Talks · July 26, 2019 · 15 min

Summary

In episode 206 of Total Retail Talks, Executive Editor Joe Keenan speaks with Michael Prince, president and CEO of USPA Global Licensing Inc., the exclusive licensing arm and global broadcaster of the United States Polo Association. USPA Global Licensing manages U.S. Polo Assn., a nearly $2 billion-dollar brand with 1,100 retail stores, e-commerce, and thousands…

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