Type A All Day with Allison Moss, Founder & CEO of type:A Brands
Stairway to CEO
· with Allison Moss
· October 13, 2020
· 53 min
Summary
Allison Moss, Founder & CEO of type:A Brands, shares her journey from corporate beauty marketing to building a million-dollar DTC brand in its first year. This episode offers critical insights into product innovation, rapid market entry, and the strategic fundraising that secured $2.4 million, providing a blueprint for scaling an ecommerce venture.
Key takeaways
Leverage extensive industry experience from corporate roles to identify market gaps and fuel entrepreneurial ventures, as Allison did moving from top beauty brands to launch type:A.
Achieve rapid revenue milestones by focusing on innovative product development, such as type:A's sweat-activated technology, that addresses a clear consumer need for healthier alternatives.
Strategically approach fundraising by clearly articulating your brand's mission and market traction (e.g., $1M in first-year revenue) to secure significant investment like the $2.4 million raised by type:A.
Adopt personal mantras and a resilient mindset to navigate the entrepreneurial journey, transforming challenges into opportunities for growth and maintaining confidence in leadership.
Build a brand with a strong, clear mission (e.g., healthier living without sacrifice) to attract and retain customers in competitive markets like health and wellness.
Allison Moss is the Founder and CEO of type:A Brands. Known for their award-winning aluminum-free deodorant, which features sweat-activated technology, type:A is on a mission to help people lead healthier lives without sacrifice. In this episode, Allison shares with us her career journey from working in marketing for top beauty brands, such as Estee Lauder, Mac Cosmetics, and L'Oreal Paris, to launching her first company and hitting a million dollars in revenue in just their first year. After recently raising $2.4 million from investors, Allison shares some helpful advice about the fundraising process and some personal mantras that help keep her positive and confident each day.
Frequently asked about this episode
What does this episode say about brand building?
Leverage extensive industry experience from corporate roles to identify market gaps and fuel entrepreneurial ventures, as Allison did moving from top beauty brands to launch type:A.
What does this episode say about entrepreneurship?
Achieve rapid revenue milestones by focusing on innovative product development, such as type:A's sweat-activated technology, that addresses a clear consumer need for healthier alternatives.
What does this episode say about fundraising & capital?
Strategically approach fundraising by clearly articulating your brand's mission and market traction (e.g., $1M in first-year revenue) to secure significant investment like the $2.4 million raised by type:A.
What does this episode say about growth & scaling?
Adopt personal mantras and a resilient mindset to navigate the entrepreneurial journey, transforming challenges into opportunities for growth and maintaining confidence in leadership.
What does this episode say about brand building?
Build a brand with a strong, clear mission (e.g., healthier living without sacrifice) to attract and retain customers in competitive markets like health and wellness.
