This episode reveals a critical, often-overlooked dynamic for Amazon sellers: discontinuing Amazon advertising can paradoxically lead to a decline in organic sales. It underscores the interconnectedness of paid and organic strategies on the platform and highlights the necessity of a holistic approach to maintain visibility and sales momentum.
Key takeaways
Organic sales on Amazon are not purely organic; they are significantly influenced by ad spend.
Reducing or eliminating Amazon ads can negatively impact the visibility and ranking of products in organic search results.
Maintaining a consistent ad presence on Amazon is crucial for sustaining organic sales velocity and overall product performance.
Brands should analyze total Amazon sales (organic + paid) when evaluating ad campaign effectiveness, rather than just ROAS on ad spend alone.
A strategic blend of targeted advertising and organic optimization is essential for long-term success on the Amazon platform.
Themes
amazon & marketplacespaid acquisitionorganic & seo
A case study shows how a client lost £1600 in organic sales on top of the £5432 in direct ad sales. Reinforces how effective advertising correlates to organic sales and ranking.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute b...
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Organic sales on Amazon are not purely organic; they are significantly influenced by ad spend.
What does this episode say about paid acquisition?
Reducing or eliminating Amazon ads can negatively impact the visibility and ranking of products in organic search results.
What does this episode say about organic & seo?
Maintaining a consistent ad presence on Amazon is crucial for sustaining organic sales velocity and overall product performance.
What does this episode say about amazon & marketplaces?
Brands should analyze total Amazon sales (organic + paid) when evaluating ad campaign effectiveness, rather than just ROAS on ad spend alone.
What does this episode say about amazon & marketplaces?
A strategic blend of targeted advertising and organic optimization is essential for long-term success on the Amazon platform.
