This episode reveals how Trek Bikes, a heritage bicycle retailer, integrated sustainability into its core business during the COVID-19 pandemic. Eric Bjorling, Director of Brand Marketing and Public Relations, explains their process from conducting the first emissions audit to implementing changes in shipping and production, and effectively communicating these efforts to customers and retail partners. This is a must-listen for ecommerce operators looking to embed sustainable practices and leverage them for brand building and customer engagement.
Key takeaways
Conduct a thorough emissions audit to establish a baseline and identify key areas for improvement in your supply chain and operations.
Integrate sustainable practices into production and shipping processes, even amidst operational challenges like a pandemic, to realize tangible environmental and brand benefits.
Develop a comprehensive sustainability report to transparently communicate your efforts and progress to stakeholders.
Fund initiatives like public trail development (Trek Foundation) to demonstrate commitment beyond internal operations and foster community engagement.
Actively market sustainable business practices to consumers and educate retail partners on eco-friendly initiatives to build brand loyalty and drive conscious consumerism.
In episode 318 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Eric Bjorling, director of brand marketing and public relations at Trek Bikes, a heritage bicycle retailer and manufacturer based in Waterloo, Wisconsin. Bjorling discusses why Trek conducted its first-ever emissions audit in 2020, the learnings from Trek's first Sustainability report, and the steps the company…
What does this episode say about supply chain & operations?
Conduct a thorough emissions audit to establish a baseline and identify key areas for improvement in your supply chain and operations.
What does this episode say about brand & content?
Integrate sustainable practices into production and shipping processes, even amidst operational challenges like a pandemic, to realize tangible environmental and brand benefits.
What does this episode say about dtc strategy?
Develop a comprehensive sustainability report to transparently communicate your efforts and progress to stakeholders.
What does this episode say about supply chain & operations?
Fund initiatives like public trail development (Trek Foundation) to demonstrate commitment beyond internal operations and foster community engagement.
What does this episode say about supply chain & operations?
Actively market sustainable business practices to consumers and educate retail partners on eco-friendly initiatives to build brand loyalty and drive conscious consumerism.
