Touchscreens Bring Endless Aisle to California Closets’ Showrooms

Total Retail Talks · with Lisa Gold · April 1, 2019 · 10 min

Summary

California Closets is leveraging touchscreen technology in their showrooms to create an

Key takeaways

• Implement interactive digital displays in physical retail spaces to showcase full product catalogs and customisation options.
• Partner with technology providers like Elo to integrate robust and user-friendly touchscreen solutions.
• Train sales associates to effectively utilize in-store technology to enhance the customer experience and streamline purchasing.
• Analyze customer interaction data from touchscreen usage to inform product development and merchandising strategies.
• Explore other emerging technologies to create unique and engaging in-store experiences that bridge the gap between online and offline shopping.

Themes

Topics covered

Episode description

In episode 189 of Total Retail Talks, Executive Editor Joe Keenan interviews Lisa Gold, director of showroom design at California Closets, a global custom storage manufacturer and retailer. Listen in as they discuss California Closets work with partner Elo to bring digital signage to its showrooms, how these touchscreens have helped customers access California Closet’s endless…

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Frequently asked about this episode

What does this episode say about retail & omnichannel?

Implement interactive digital displays in physical retail spaces to showcase full product catalogs and customisation options.

What does this episode say about product & merchandising?

Partner with technology providers like Elo to integrate robust and user-friendly touchscreen solutions.

What does this episode say about ai & automation?

Train sales associates to effectively utilize in-store technology to enhance the customer experience and streamline purchasing.

What does this episode say about retail & omnichannel?

Analyze customer interaction data from touchscreen usage to inform product development and merchandising strategies.

What does this episode say about retail & omnichannel?

Explore other emerging technologies to create unique and engaging in-store experiences that bridge the gap between online and offline shopping.

Listen

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