The Value in Taking Risks and Performance-Based Marketing | DFO Global
Honest Ecommerce · with Jordan Rolband · November 18, 2019 · 40 min
Summary
Jordan Rolband, co-founder of DFO Global, shares his journey from an early eBay Power Seller to leading a global performance marketing agency. He discusses the critical role of paid media in scaling ecommerce businesses, emphasizing diversification beyond single platforms like Facebook. This episode offers valuable insights into leveraging performance marketing for rapid growth and operational excellence.
Key takeaways
Diversify your paid media strategy beyond a single platform (e.g., Facebook) to mitigate risk and expand reach.
Internalize core ecommerce functions like fulfillment and customer service to maintain quality control and create a seamless customer experience globally.
Consider paid media as a critical component for propelling growth, even for early-stage businesses, if capital allows.
Focus on your core business and leverage technology (like DFO Global's custom platform) to streamline operations and creative iteration.
Embrace risk-taking and learning from early entrepreneurial ventures; these experiences lay the foundation for future success in ecommerce.
To say that Jordan Rolband is an e-commerce veteran is a big understatement. He was one of the first “Power Sellers” on eBay even before Paypal existed! Jordan is the President and Co-Founder of DFO Global, a performance marketing agency that uses technology to deliver measurable results for e-commerce businesses. In this podcast, we talked to Jordan about his early success in e-commerce since 1997, the right time to buy paid media, performance based marketing, and the importance of focusing on your core business. To learn more, visit: http://honestecommerce.co Resources: DFO Global website: www.dfo.global Jordan’s LinkedIn: https://www.linkedin.com/in/jordan-rolband-35044914/ Visit https://gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.
What does this episode say about paid acquisition?
Diversify your paid media strategy beyond a single platform (e.g., Facebook) to mitigate risk and expand reach.
What does this episode say about founder & leadership?
Internalize core ecommerce functions like fulfillment and customer service to maintain quality control and create a seamless customer experience globally.
What does this episode say about supply chain & operations?
Consider paid media as a critical component for propelling growth, even for early-stage businesses, if capital allows.
What does this episode say about paid acquisition?
Focus on your core business and leverage technology (like DFO Global's custom platform) to streamline operations and creative iteration.
What does this episode say about paid acquisition?
Embrace risk-taking and learning from early entrepreneurial ventures; these experiences lay the foundation for future success in ecommerce.
