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The Unofficial Most Interesting Retailers List (November 2025) — Thanksgiving Special | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast · with Arielle Feger, Becky Schilling, Emmy Liederman, Zak Stambor, Rachel Wolff · November 26, 2025 · 31 min

Summary

This Thanksgiving Eve episode of "Behind the Numbers" delivers a lively debate on the top 8 most interesting retailers of November 2025. It moves beyond sales figures to highlight strategic moves, impactful product launches, and innovative collaborations that are shaping the future of retail. Ecommerce operators will gain insights into what makes a retailer truly stand out in today's competitive landscape.

Key takeaways

Themes

retail & omnichannelbrand & contentdtc strategy

Topics covered

retail innovation trendssuccessful product launchesretailer strategic analysisomnichannel solutionscustomer experience enhancementsfuture of retail

Episode description

On today's podcast episode, we discuss the unofficial list of retail moves we're most thankful for. This month—because it's Thanksgiving Eve—host Suzy Davidkhanian, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) have put together a very unofficial list of the top eight retailers they're watching, based on strategies, launches, and collaborations we’re genuinely thankful for — the moves that made us smile, surprised us, or gave us hope for where retail is heading. In this episode, Committee members Suzy Davidkhanian and Emmy Liederman will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list. To learn more about our research and get access to PRO+ go to EMARKETER.com Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-november-2025-thanksgiving © 2025 EMARKETER DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers. Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access. Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth. U

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Frequently asked about this episode

What does this episode say about retail & omnichannel?
Focus on strategic moves, innovative product launches, and impactful collaborations to differentiate your brand beyond just sales figures.
What does this episode say about brand & content?
Analyze how leading retailers are blending online and offline experiences to create a seamless customer journey.
What does this episode say about dtc strategy?
Prioritize customer engagement and experience enhancements through technology and personalization to drive brand loyalty.
What does this episode say about retail & omnichannel?
Stay attuned to emerging retail trends and adapt your strategies to remain competitive and forward-thinking.
What does this episode say about retail & omnichannel?
Consider non-traditional metrics beyond pure sales to evaluate the impact and 'interestingness' of retail strategies.

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