The Ultimate Guide to Amazon PPC Strategies: Boosting Sales with ACOS and TACOS with Expert Elizabeth Greene
Firing The Man
· with Elizabeth Greene
· August 8, 2023
· 45 min
Summary
This episode provides an essential deep dive into Amazon PPC strategies, offering crucial insights for sellers navigating the platform's ever-changing advertising landscape. Elizabeth Greene breaks down the complexities of ACOS and TACOS, and how recent Amazon match type updates impact campaign performance, enabling ecommerce operators to optimize their ad spend and drive significant sales growth.
Key takeaways
Amazon's recent broad match updates for Sponsored Products now function similarly to Sponsored Brands, including loosely relevant terms. This can lead to inefficient ad spend if not carefully monitored and optimized.
The increasing number of ad spots on Amazon pushes organic listings further down, making sophisticated PPC strategies more critical than ever for visibility and sales. Relying solely on organic ranking is no longer sufficient.
Despite increased competition and rising CPCs, Amazon still offers immense opportunities for sellers willing to implement advanced PPC tactics. Focus on identifying and targeting keywords that directly resonate with your ideal customer.
Proactively monitor Amazon search term reports to identify unexpected keywords due to match type changes and refine negative keywords or adjust targeting accordingly to maintain ad efficiency.
Recognize that Amazon will always balance ad revenue with the shopper experience; while ad placements are increasing, there will likely remain a floor for organic visibility to ensure a good user experience.
Welcome everyone to the FiringTheMan Podcast. On today’s episode, we are joined by Elizabeth Greene, the co-founder of Junglr.com which is an agency that helps Amazon sellers with all things Amazon Ads and the ecosystem surrounding an amazon account which contributes to the success of your Ads goals. We were referred to Elizabeth by our friends over at “Two Sellers and a Microphone” where Kris Gramlich sent me a one sentence email saying – “Elizabeth was a guest on our show recent...
What does this episode say about amazon & marketplaces?
Amazon's recent broad match updates for Sponsored Products now function similarly to Sponsored Brands, including loosely relevant terms. This can lead to inefficient ad spend if not carefully monitored and optimized.
What does this episode say about paid acquisition?
The increasing number of ad spots on Amazon pushes organic listings further down, making sophisticated PPC strategies more critical than ever for visibility and sales. Relying solely on organic ranking is no longer sufficient.
What does this episode say about analytics & attribution?
Despite increased competition and rising CPCs, Amazon still offers immense opportunities for sellers willing to implement advanced PPC tactics. Focus on identifying and targeting keywords that directly resonate with your ideal customer.
What does this episode say about amazon & marketplaces?
Proactively monitor Amazon search term reports to identify unexpected keywords due to match type changes and refine negative keywords or adjust targeting accordingly to maintain ad efficiency.
What does this episode say about amazon & marketplaces?
Recognize that Amazon will always balance ad revenue with the shopper experience; while ad placements are increasing, there will likely remain a floor for organic visibility to ensure a good user experience.
