The Truth About DIY, Lifestyle & Product Photography | Jeff Delacruz | Products of White Photography
Honest Ecommerce · with Jeff Delacruz · February 8, 2021 · 33 min
Summary
Product photography is often the only interaction a customer has with a product before purchase, directly impacting conversion rates and perceived value. This episode highlights how investing in high-quality imagery, particularly clean white background shots and well-executed lifestyle photos, can significantly elevate an ecommerce business's professionalism and sales. Learn when to DIY and when to hire experts to maximize your product visuals.
Key takeaways
Prioritize a high-quality white background image as your main product photo to boost conversion rates, as studies show these convert more effectively than DIY shots.
Strategically use secondary listing images to provide detailed product information like ingredients or features, reserving lifestyle shots for early-stage branding and customer influence.
Avoid distractions in product photos; customers on product pages are ready to buy and want clear, unambiguous views of the item itself.
Understand that perceived value correlates directly with image quality; high-end photography signals a high-quality product and professional brand.
When selling a product repeatedly, high-quality images amplify every impression, guiding potential customers to confidently add items to their cart.
On this podcast, we talk about the perceived value from high-quality images, when should you consider hiring pros or agencies, why lifestyle photography is expensive, and so much more! Jeff Delacruz is the Co-Founder and President of Products of White Photography. To learn more, visit: http://honestecommerce.co Resources: Jeff’s LinkedIn linkedin.com/in/jeffdelacruz Visit POW Product Photography’s website and try out their free test photo for Honest Ecommerce listeners! If you plan to DIY your photography, check out Jeff’s in-depth training on shopify shopifycompass.com/learn/product-photography-for-ecommerce Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.com/honest and enter your email to get your first month absolutely free!
Prioritize a high-quality white background image as your main product photo to boost conversion rates, as studies show these convert more effectively than DIY shots.
What does this episode say about conversion & cro?
Strategically use secondary listing images to provide detailed product information like ingredients or features, reserving lifestyle shots for early-stage branding and customer influence.
What does this episode say about product & merchandising?
Avoid distractions in product photos; customers on product pages are ready to buy and want clear, unambiguous views of the item itself.
What does this episode say about brand & content?
Understand that perceived value correlates directly with image quality; high-end photography signals a high-quality product and professional brand.
What does this episode say about brand & content?
When selling a product repeatedly, high-quality images amplify every impression, guiding potential customers to confidently add items to their cart.
