The Tips You Need for Black Friday/Cyber Monday Email and SMS

Shopify Masters · with Jacob Sappington · November 7, 2023 · 29 min

Summary

This Shopify Masters episode features Jacob Sappington from Homestead Studio, who provides essential advice and strategies for brands looking to maximize their success during the crucial Black Friday and Cyber Monday (BFCM) sales period. Sappington emphasizes the importance of an aggressive and well-planned approach to email and SMS marketing, highlighting how these channels can drive significant revenue and customer engagement during the peak shopping season. The discussion delves into the 'why' and 'how' of creating effective campaigns that cut through the noise and convert shoppers into buyers.

Key takeaways

• Brands should adopt an aggressive, well-planned approach to email and SMS marketing during BFCM.
• Implement segmentation and personalization techniques for BFCM campaigns to cut through the noise.
• Craft compelling subject lines and SMS copy, and strategically time and frequency messages to create urgency and scarcity.
• Integrate email and SMS for a cohesive customer journey, and plan post-BFCM strategies to maintain momentum.

Themes

Topics covered

Episode description

Jacob Sappington of Homestead Studio shares why brands should be aggressive with Black Friday/Cyber Monday emails and SMS.

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Frequently asked about this episode

What does this episode say about email & sms?

Brands should adopt an aggressive, well-planned approach to email and SMS marketing during BFCM.

What does this episode say about conversion & cro?

Implement segmentation and personalization techniques for BFCM campaigns to cut through the noise.

What does this episode say about customer retention?

Craft compelling subject lines and SMS copy, and strategically time and frequency messages to create urgency and scarcity.

What does this episode say about email & sms?

Integrate email and SMS for a cohesive customer journey, and plan post-BFCM strategies to maintain momentum.

Listen

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