The Taste of Sweet Success with Mayssa Chehata, Founder and CEO of Behave
Stairway to CEO
· with Mayssa Chehata
· October 5, 2021
· 57 min
Summary
To build a successful CPG brand, relentlessly focus on product innovation through strategic partnerships, transform setbacks into opportunities, and cultivate an unshakeable positive mindset. This episode with Behave CEO Mayssa Chehata offers concrete strategies for ecommerce operators to differentiate their products and overcome entrepreneurial hurdles.
Key takeaways
Prioritize product innovation by collaborating with specialists, like Behave did with a pastry chef to develop unique, healthier candy flavors.
Cultivate a resilient and positive mindset, reframing "things that go wrong" as "blessings in disguise" to navigate inevitable entrepreneurial setbacks.
Leverage past experiences from diverse roles (e.g., marketing at Uber, business development at Daily Harvest) to inform and accelerate your own venture.
Differentiate your CPG product in a crowded market by targeting specific consumer needs, such as Behave’s focus on low-sugar, all-natural ingredients for guilt-free indulgence.
Actively combat imposter syndrome by recognizing your capabilities and maintaining confidence in your vision, a critical skill for any founder.
Mayssa Chehata is the Founder and CEO of Behave and is reinventing the candy experience with low sugar, low net carb sweets featuring elevated flavors and all-natural ingredients that let you feel good about indulging. In this episode, Mayssa shares with us her journey from growing up in Virginia, to working in marketing at Uber, to running business development at Daily Harvest and SoulCycle, to finally launching her own company, Behave. We talk about imposter syndrome, the importance of having a positive mindset, how she partnered with a pastry chef, and how sometimes things that go wrong are just great blessings in disguise.
Frequently asked about this episode
What does this episode say about brand building?
Prioritize product innovation by collaborating with specialists, like Behave did with a pastry chef to develop unique, healthier candy flavors.
What does this episode say about cpg strategy?
Cultivate a resilient and positive mindset, reframing "things that go wrong" as "blessings in disguise" to navigate inevitable entrepreneurial setbacks.
What does this episode say about entrepreneurial mindset?
Leverage past experiences from diverse roles (e.g., marketing at Uber, business development at Daily Harvest) to inform and accelerate your own venture.
What does this episode say about product innovation?
Differentiate your CPG product in a crowded market by targeting specific consumer needs, such as Behave’s focus on low-sugar, all-natural ingredients for guilt-free indulgence.
What does this episode say about brand building?
Actively combat imposter syndrome by recognizing your capabilities and maintaining confidence in your vision, a critical skill for any founder.
