The Retail Round-Up - Slap a Plus on It - Episode 382
Ecommerce Braintrust
· with Ross Walker & Armin Alispahic
· March 4, 2025
· 22 min
Summary
Amazon is rolling out significant changes to its fee structure for promotions, extending Prime Day, and enhancing its advertising capabilities through new partnerships and tools. Ecommerce operators must understand these updates to optimize their Amazon strategy, manage profitability, and leverage new advertising avenues efficiently.
Key takeaways
Analyze the new performance-based fees for Amazon deals and coupons, launching June 2nd, to adjust your promotional budgeting and avoid profit erosion, especially for Prime Day.
Prepare for a four-day Prime Day in 2025 by developing an extended promotional strategy, but be wary of increased competition and potential overspending on discounts.
Explore Amazon Complete TV for advertising to maximize cost per reach and prevent audience overlap by centralizing linear and streaming TV buys.
Utilize the new Search Query Performance (SQP) API to automate search data integration and refine your Amazon advertising and SEO strategies more efficiently.
Investigate Amazon's partnerships with Adobe and Google to understand potential new data integrations or advertising opportunities that could impact your broader marketing efforts.
Themes
advertisingamazon strategydata & analyticspromotional planningretail media
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Direction: Amazon will direct customers to brand sites when products are unavailable on Amazon. Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers. Speculations on how this will impact Amazon's relationship with brands and their existing models. Ulta Beauty and Omnichannel Integration: Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform. Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies. Sponsored Content in AI Platfo
Frequently asked about this episode
What does this episode say about advertising?
Analyze the new performance-based fees for Amazon deals and coupons, launching June 2nd, to adjust your promotional budgeting and avoid profit erosion, especially for Prime Day.
What does this episode say about amazon strategy?
Prepare for a four-day Prime Day in 2025 by developing an extended promotional strategy, but be wary of increased competition and potential overspending on discounts.
What does this episode say about data & analytics?
Explore Amazon Complete TV for advertising to maximize cost per reach and prevent audience overlap by centralizing linear and streaming TV buys.
What does this episode say about promotional planning?
Utilize the new Search Query Performance (SQP) API to automate search data integration and refine your Amazon advertising and SEO strategies more efficiently.
What does this episode say about retail media?
Investigate Amazon's partnerships with Adobe and Google to understand potential new data integrations or advertising opportunities that could impact your broader marketing efforts.
