The Retail Round-Up - AMC for All, Commingling for None, and Creators Get Paid - Episode 413
Ecommerce Braintrust
· with Armin Alispahic & Ross Walker
· October 7, 2025
· 24 min
Summary
This episode is a must-listen for Amazon sellers, offering a concise recap of critical updates from Amazon Accelerate. It highlights major shifts in inventory management, advertising tools like Amazon Marketing Cloud (AMC), and new opportunities for creator partnerships, equipping ecommerce operators with actionable intelligence to optimize their Amazon strategies.
Key takeaways
Leverage the improved Amazon Marketing Cloud (AMC) access and UI for enhanced audience targeting, especially for events like Prime Day, as technical barriers to entry are significantly lower.
Re-evaluate inventory strategies in light of the end of commingled inventory, focusing on implications for brand control and reseller relationships.
Explore the new Creator Connections Program, shifting from affiliate-only to upfront sponsorships, to diversify brand awareness and influencer marketing tactics.
Utilize the increased maximum seller-funded discounts for Subscribe & Save (up to 20%) and virtual multi-packs to boost merchandising and assortment performance.
Familiarize yourself with upcoming changes to FBA liquidation, donations, and the new partial refunds capability, along with expanded Multi-Channel Fulfillment (MCF) integrations, to optimize supply chain and inventory management.
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. As always, Ross Walker is here to unpack everything happening in the world of ads, and Armin Alispahic will take us through the latest in operations and organic trends. This month's lineup is packed: from fresh product updates out of Accelerate, to the ongoing rise of AMC, plus a whole assortment of operational and merchandising developments. Let's dive in. Quote: The workflow to create AMC audiences, the workflow to see insights, and the UI for creating queries have all been massively improved. So the barriers to entry from a technical standpoint have probably never been lower. Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon Accelerate Announcements: End of commingled inventory and its implications for brands and resellers. Introduction of AI-powered agentic assistance within Seller Central: potential and early impressions. Overhaul of seller and vendor reporting, including launch of native profit analytics and scenario modeling tools. Amazon Marketing Cloud (AMC) for All: Major update enabling direct access to AMC from the ad console: what this change unlocks for brands
Frequently asked about this episode
What does this episode say about amazon updates?
Leverage the improved Amazon Marketing Cloud (AMC) access and UI for enhanced audience targeting, especially for events like Prime Day, as technical barriers to entry are significantly lower.
What does this episode say about influencer marketing?
Re-evaluate inventory strategies in light of the end of commingled inventory, focusing on implications for brand control and reseller relationships.
What does this episode say about retail media?
Explore the new Creator Connections Program, shifting from affiliate-only to upfront sponsorships, to diversify brand awareness and influencer marketing tactics.
What does this episode say about supply chain & logistics?
Utilize the increased maximum seller-funded discounts for Subscribe & Save (up to 20%) and virtual multi-packs to boost merchandising and assortment performance.
What does this episode say about amazon updates?
Familiarize yourself with upcoming changes to FBA liquidation, donations, and the new partial refunds capability, along with expanded Multi-Channel Fulfillment (MCF) integrations, to optimize supply chain and inventory management.
