The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
Ecommerce Braintrust
· with Armin Alispahic & Ross Walker
· July 8, 2025
· 21 min
Summary
This episode is a must-listen for ecommerce operators navigating the ever-changing landscapes of Amazon and Walmart. It provides critical updates on Amazon's stricter seller requirements, new advertising capabilities, and key partnerships while also highlighting Walmart's advancements in retail media and fulfillment. Staying informed on these platform shifts is crucial for optimizing your sales and operational strategies.
Key takeaways
Amazon is deprecating its "Posts" feature, indicating a shift away from social media-inspired content on the platform. Adjust your content strategy accordingly.
Stricter Seller Fulfilled Prime (SFP) requirements, including new limits and tighter appeal windows, necessitate a re-evaluation of your fulfillment strategy for Amazon. Prepare for financial implications for frequently returned items due to new return rate badging.
Amazon's partnerships with Roku and Disney offer new opportunities for DSP buyers, premium ad inventory, and more holistic audience measurement. Explore these avenues for broader ad reach.
Walmart Retail Media now allows negative keyword targeting and competitor keyword conquesting, offering better control and competitive advantage in ad campaigns. Utilize new measurement tools on Walmart Connect to gain deeper insights into ad performance and incrementality.
Walmart Marketplace allowing sellers to use Amazon's Multichannel Fulfillment (MCF) changes the game for cross-platform selling. This enables greater flexibility and scalability for your fulfillment operations across both giants.
The introduction of a "Final Sale" badge on Amazon apparel impacts consumer experience and liquidation strategies. Consider how this affects pricing and inventory management for apparel products.
Themes
advertising strategye-commerce platform updatesfulfillment and logisticsplatform partnershipsretail media trends
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but that's not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry news, from monumental partnerships to the biggest retailer developments you'll want to keep an eye on. Let's get into it. If you serve ads 10 times on one DSP and 20 times on another DSP, that's already 30 exposures. It's way too much. But now you can cap it all in one place, and that's incredibly helpful. Ross Walker KEY TAKEAWAYS In this episode, Jordan, Ross, and Armin discuss: Deprecation of Amazon Posts: Insights on Amazon dropping its social media-inspired Posts feature. Amazon's Big Partnerships: Deep dive into Amazon's new collaborations with Roku and Disney, what this means for DSP buyers, premium ad inventory, and holistic audience measurement. Operational Updates at Amazon: Stricter Seller Fulfilled Prime (SFP) requirements: New limits, minimum order volumes, and tighter appeal windows. Return rate badging tightening for vendors: Financial implications for frequently returned items and changes in how returns are processed. Introduction of the "Final Sale" badge on
Frequently asked about this episode
What does this episode say about advertising strategy?
Amazon is deprecating its "Posts" feature, indicating a shift away from social media-inspired content on the platform. Adjust your content strategy accordingly.
What does this episode say about e-commerce platform updates?
Stricter Seller Fulfilled Prime (SFP) requirements, including new limits and tighter appeal windows, necessitate a re-evaluation of your fulfillment strategy for Amazon. Prepare for financial implications for frequently returned items due to new return rate badging.
What does this episode say about fulfillment and logistics?
Amazon's partnerships with Roku and Disney offer new opportunities for DSP buyers, premium ad inventory, and more holistic audience measurement. Explore these avenues for broader ad reach.
What does this episode say about platform partnerships?
Walmart Retail Media now allows negative keyword targeting and competitor keyword conquesting, offering better control and competitive advantage in ad campaigns. Utilize new measurement tools on Walmart Connect to gain deeper insights into ad performance and incrementality.
What does this episode say about retail media trends?
Walmart Marketplace allowing sellers to use Amazon's Multichannel Fulfillment (MCF) changes the game for cross-platform selling. This enables greater flexibility and scalability for your fulfillment operations across both giants.
