The "Entire Funnel" Perspective to Post-Purchase | Emily Foreman | CartHook
Honest Ecommerce · with Emily Foreman · September 13, 2021 · 28 min
Summary
This episode challenges the common merchant oversight of focusing solely on pre-purchase by highlighting the critical impact of post-purchase strategies on AOV and LTV. It provides actionable insights for Shopify merchants to leverage post-purchase offers and optimize their entire funnel for sustained growth, emphasizing that even subtle optimizations can significantly boost revenue.
Key takeaways
Implement post-purchase upsells to increase Average Order Value (AOV) by approximately 10%, focusing on relevant, complementary products or discounted rates for repeat purchases.
Prioritize driving traffic and generating consistent sales before heavily investing in post-purchase optimization tools; a minimum of $10,000 in monthly revenue is a good threshold.
Utilize Shopify's native post-purchase offer capabilities and Shop Pay to improve checkout conversion rates and streamline the customer experience.
Consider offering subscription options or rewards programs to enhance customer lifetime value (LTV) and encourage repeat business beyond initial purchases.
Think about the entire customer journey, not just the checkout, ensuring post-purchase offers align with a holistic funnel strategy for maximum impact.
Emily Foreman is the CEO of CartHook, an app that helps boost your revenue and AOV by allowing you to make one-click post-purchase offers in the Shopify checkout. On this podcast, we talk about Emily’s transition to being a CEO, Shopify’s new announcements, how the new features on Shopify help Carthook, and so much more! To learn more, visit: http://honestecommerce.co Resources: Connect with Emily linkedin.com/in/emilylforeman Boost your Shopify AOV and revenue carthook.com Scale your business with electriceye.io Get a 14-day free trial at getmesa.com/honest Get 1 month of automated Shopify backups for free at rewind.io/honest Level up your customer support gorgias.grsm.io/honest Get a free trial at klaviyo.com/honest
What does this episode say about conversion & cro?
Implement post-purchase upsells to increase Average Order Value (AOV) by approximately 10%, focusing on relevant, complementary products or discounted rates for repeat purchases.
What does this episode say about customer retention?
Prioritize driving traffic and generating consistent sales before heavily investing in post-purchase optimization tools; a minimum of $10,000 in monthly revenue is a good threshold.
What does this episode say about shopify & ecommerce platforms?
Utilize Shopify's native post-purchase offer capabilities and Shop Pay to improve checkout conversion rates and streamline the customer experience.
What does this episode say about dtc strategy?
Consider offering subscription options or rewards programs to enhance customer lifetime value (LTV) and encourage repeat business beyond initial purchases.
What does this episode say about conversion & cro?
Think about the entire customer journey, not just the checkout, ensuring post-purchase offers align with a holistic funnel strategy for maximum impact.
