Ecommerce brands are sitting on PR gold. This episode reveals how to uncover compelling stories within your business and transform them into earned media wins, driving significant brand awareness and sales without relying on paid advertising. Learn the journalist-first approach to PR that gets your brand featured in major publications and broadcasts.
Key takeaways
Every eCommerce brand has newsworthy stories; identify them by thinking like a journalist about your product launches, rebrands, and unique business angles.
Utilize 'newsjacking' by connecting your brand's story to current events or trending topics to increase relevance and media appeal.
Prioritize building genuine relationships with journalists by understanding their beats and offering truly valuable, media-ready content, rather than just sales pitches.
Actively measure the business impact of your earned media coverage, focusing on metrics beyond vanity, such as website traffic, lead generation, and ultimately, sales conversions.
Free SEO Audit HereSpeak With Chelsea HereIf you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.🔥 In This Episode, You'll Discover:What earned media actually is, and why it's the PR strategy smart brands are doubling down onChelsea’s journalist-first approach to finding your story and making it media-ready</l
Frequently asked about this episode
What does this episode say about brand building?
Every eCommerce brand has newsworthy stories; identify them by thinking like a journalist about your product launches, rebrands, and unique business angles.
What does this episode say about content marketing?
Utilize 'newsjacking' by connecting your brand's story to current events or trending topics to increase relevance and media appeal.
What does this episode say about media strategy?
Prioritize building genuine relationships with journalists by understanding their beats and offering truly valuable, media-ready content, rather than just sales pitches.
What does this episode say about public relations?
Actively measure the business impact of your earned media coverage, focusing on metrics beyond vanity, such as website traffic, lead generation, and ultimately, sales conversions.
