This episode reveals how e-commerce brands can leverage PR for significant brand visibility and trust. Chelsea Cucinotta, with her journalism background, shares an actionable framework for identifying newsworthy angles, understanding media needs, and strategically pitching stories to achieve consistent coverage. This is a must-listen for brands aiming to amplify their message beyond paid advertising and build lasting credibility.
Key takeaways
To secure PR, identify what's new or timely about your brand. This could be a product launch, rebrand, or a connection to a current news cycle (e.g., Taylor Swift's tour and friendship bracelets).
Research and tailor your story angles to specific publications. A trade publication will have different interests than a general-interest lifestyle magazine.
Monitor current events and trends daily to find opportunities to insert your brand into ongoing conversations. This proactive approach significantly increases your chances of media coverage.
Understand that good PR is about controlling your brand's narrative and building relationships. Focus on storytelling that highlights your unique selling points and relevance.
Don't view PR as a band-aid solution; ensure your product or service is genuinely strong and newsworthy before seeking coverage. PR amplifies what's already great.
Free SEO Audit HereSpeak With Chelsea HereIf you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.🔥 In This Episode, You'll Discover:What earned media actually is, and why it's the PR strategy smart brands are doubling down onChelsea’s journalist-first approach to finding your story and making it media-ready</l
To secure PR, identify what's new or timely about your brand. This could be a product launch, rebrand, or a connection to a current news cycle (e.g., Taylor Swift's tour and friendship bracelets).
What does this episode say about founder & leadership?
Research and tailor your story angles to specific publications. A trade publication will have different interests than a general-interest lifestyle magazine.
What does this episode say about organic & seo?
Monitor current events and trends daily to find opportunities to insert your brand into ongoing conversations. This proactive approach significantly increases your chances of media coverage.
What does this episode say about brand & content?
Understand that good PR is about controlling your brand's narrative and building relationships. Focus on storytelling that highlights your unique selling points and relevance.
What does this episode say about brand & content?
Don't view PR as a band-aid solution; ensure your product or service is genuinely strong and newsworthy before seeking coverage. PR amplifies what's already great.
