The Human Approach to Working with Agencies | Rachael Yaeger | Human
Honest Ecommerce · with Rachael Yaeger · November 16, 2020 · 35 min
Summary
This episode cuts through the noise of traditional agency models, offering a refreshing perspective on client-agency relationships. It emphasizes human-centric collaboration, customized approaches over rigid processes, and building trust to deliver impactful creative and technology solutions for ecommerce businesses. This is highly valuable for ecommerce operators seeking more authentic and effective partnerships.
Key takeaways
Don't be afraid to challenge conventional agency processes; prioritize flexibility and a human-centered approach to client relationships.
Focus on clear communication and mutual understanding, especially regarding project scope and creative freedom, to foster true collaboration.
Embrace an 'anti-agency' mindset by building small, highly skilled teams and carefully curating client partnerships that value bespoke solutions over standardized outputs.
Recognize that the most innovative e-commerce experiences often break from established norms. Don't be afraid to reimagine user journeys and website structures beyond typical templates.
Prioritize giving credit within the industry, articulating specific contributions for projects to maintain transparency and strengthen community ties.
Rachael Yaeger is the co-founder of Human, a creative and technology studio based out of Chinatown, NYC. On this podcast, we talk about Human’s “anti-agency” process, when should you go against the grain, what a dream client looks like, and so much more! To learn more, visit: honestecommerce.co Resources: Rachael’s Instagram: @rachaelyaeger Rachael’s LinkedIn: linkedin.com/in/rachael-yaeger-b8539140 Human’s Website: human-nyc.com Have a well-curated weekend of speakers, music, workshops, food, and drink. Join the next Likeminds event! likeminds.camp Visit gorgias.link/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a demo! Visit postscript.io/install for a free 30-day trial!
Don't be afraid to challenge conventional agency processes; prioritize flexibility and a human-centered approach to client relationships.
What does this episode say about dtc strategy?
Focus on clear communication and mutual understanding, especially regarding project scope and creative freedom, to foster true collaboration.
What does this episode say about founder & leadership?
Embrace an 'anti-agency' mindset by building small, highly skilled teams and carefully curating client partnerships that value bespoke solutions over standardized outputs.
What does this episode say about brand & content?
Recognize that the most innovative e-commerce experiences often break from established norms. Don't be afraid to reimagine user journeys and website structures beyond typical templates.
What does this episode say about brand & content?
Prioritize giving credit within the industry, articulating specific contributions for projects to maintain transparency and strengthen community ties.
