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The Future of Mobile Apps for Shopify "This is the Way" - with Ross Correia - Co-Founder and CEO @ Reactiv

Shopify1Percent · with Ross Correia · January 14, 2025 · 59 min

Summary

This episode unveils how Reactiv revolutionizes mobile apps for Shopify, offering a seamless 'no-install' experience directly from ads with push notification capabilities. Ecommerce operators can achieve 60-70% higher conversion rates on ads, gaining a significant competitive edge by leveraging this next-gen mobile app solution.

Key takeaways

Themes

app technologyconversion rate optimizationcustomer acquisitionmobile commerce

Topics covered

ad conversion ratescustomer engagementmobile app development for ecommerceno-install appspush notificationsreactiv appshopify ecosystem innovationshopify mobile apps

Episode description

What if I told you someone could click your ad on Facebook or Instagram, open a true native mobile app of your store without ever downloading it AND you can now send them push notifications?  Well you can, and Reactiv has perfected this process! Shopify stores using it already are seeing 60-70% higher conversion on their ads, it's absolutely INSANE 🤯 If you're on an iPhone, you can try it right now! Click this link and you'll see it first hand: https://www.reactivapp.com/reactiv-clips What they're building is truly amazing. A few years ago I questioned whether or not a Shopify store actually needed a mobile app. Now today, I'd actually say it's one of the most powerful tools you can leverage and can give you a massive leg up on your competition.  Our guest today is Ross Correia. He's a former Shopify employee that saw a massive need for a easier experience for Shopify merchants to create mobile apps. Let's face it, most of the mobile app tools for Shopify are outdated, clunky, hard to use, and cost WAY to much.  It wasn't just Ross that saw this need. A whole army of former Shopify employees have joined him on this mission.  Listen to the episode and you'll understand why!  If this episode intrigues you, learn more about Reactiv (or try it free) here: https://www.reactivapp.com/  Follow Ross on LinkedIn: https://www.linkedin.com/in/rosscorreia/    🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 📣 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: https://your.omnisend.com/Ja

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Frequently asked about this episode

What does this episode say about app technology?
Explore 'no-install' mobile app solutions like Reactiv to drive higher conversions (60-70% reported) from paid ads by eliminating friction in the customer journey.
What does this episode say about conversion rate optimization?
Utilize push notifications from these instant apps to re-engage customers and build direct communication channels without requiring a traditional app download.
What does this episode say about customer acquisition?
Re-evaluate the necessity of a dedicated mobile app for your Shopify store; modern solutions address previous barriers of cost, complexity, and clunkiness.
What does this episode say about mobile commerce?
Consider the strategic advantage of instant mobile apps in reducing customer acquisition costs and improving retention in a competitive ecommerce landscape.

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